Friday, August 28, 2009

Back to the blog--another birthday down

Sorry I've been so quiet...work, work, work!

I just celebrated a birthday a couple of days ago and was reminded by a childhood friend that I share a birthday with a famous public figure!

Interesting Steve Birthday Trivia
When I was 1 or 2 years old, the cereal Cap'n Crunch ran a contest for kids to submit their birthdays. A select few with the Cap'n's birthday would win a 5-speed bike. My folks submitted my brother and me. Guess who had a 5-speed bike before he could walk? Yes, I have the same birthday as Cap'n Crunch. True story.


Being a child of the 60s, I can't help but reimagine the pitch meeting of the ad agency and the General Mills executives through a Mad Men filter...


General Mills Executive: We'd like to tie in a contest with our new cereal, Cap'n Crunch. Maybe give a prize to the kid who shares the Cap'n's birthday.

Pete Campbell: Kids love contests! A great prize would be a savings bond!

Peggy Olson:
A toy...kids love toys.

Sal Romono:
When I was a child, I always wanted a dollhouse, with lots of pretty dollies...

Don Draper:
A bike. Throughout life, we're always going somewhere...but the destination isn't important. That's what Cap'n Crunch is about...the voyage on the high seas of childhood, passing though the sugary milk of bloated sweetened corn cubes into adulthood.

3 comments:

Devyn Rodriguez said...

Nice! Your post made my day Steve :)

hiro said...

Nice to meet you.

I was going to paste the link without permission because I had very felt the interest for your blog.

Please link me with the blog if it is good.

URL:http://hiro-anniversary.blogspot.com/

E-Mail:h-mori@ibs-office.com

Digs Bigsby said...

Steve, I won one of those bikes too!
Purple metalflake Schwinn 5-speed.
I was 7 years old. I've been looking for the newspaper clipping which I know is around here somewhere. I was searching online for any info on the contest and came up with your blog.
I wish I still had that bike and hadn't beat the crap out of it.
Regards,
Dave